The Autolyzer pulls in your likes from Facebook and suggests three cars based on your proclivities. We used a weighting system of various likeable categories in Facebook and compared them to various automobiles whose appeal correlated to these categories. For example if you liked several construction companies and hardware stores you’d be more likely to get a work truck as a result.
Real-time 2D compositing of into 3D rendered scenes also required some technical mastery over four corner pinning in AS3. Photos of relevant Facebook friends, again using custom algorithms to determine who these people are, are integrated into the Autolyzer’s various “machine rooms” to convey the concept that the system is making a detailed analysis of your preferences.
The Autolyzer campaign was developed at DDB Canada, Toronto, by creative directors Todd Mackie, Denise Rossetto, copywriter Daniel Bonder, art director Pete Ross, senior cultivator Melissa Smich, agency producer Luc Quartarone, technologist Joe Dee, strategist Kevin McHugh, senior vice president Michael Davidson, account director Peter Brough, account supervisor Carly Sutherland, account coordinator Lindy Scott, PR manager James Loftus, PR supervisor Gabrielle Totesau and senior PR consultant Erin Bodley.
Production was produced at Superfad, Seattle, by executive creative director Will Hyde, art director Gretchen Nash, editor Ryan Haug, senior interactive producer Beck Hendrerer-Peña, producer Aimée Safko, executive producer Chris Volckmann, simulation/VFX artist Phipat Pinyosophon, lighting/texturing artists Andrew Butterworth and Kyle Humphrey, animators Patrick Clarke and Greg Bekken, lead developer Joseph Gray, Flash developer Brent Watanabe, lead 3D artist Matt Guzzardo, lead modeler/texturer artist Adam Rosenzweig, lead compositor Joel Voelker, compositing team Kaleb Coleman, Paul Barkshire and Paul Cantor.
Sound was designed and mixed at Grayson Matthews.